Master the rapidly evolving world of online business and customer engagement with Digital Marketing (3rd Edition), a comprehensive and practical guide by renowned marketing educator Seema Gupta. Designed for students, professionals, entrepreneurs, and marketers, this book provides a strong foundation in digital marketing concepts, strategies, tools, and emerging trends shaping the modern business landscape.

Digital Marketing (3rd Edition) by Seema Gupta is a comprehensive marketing textbook that explores digital marketing strategy, social media marketing, search engine optimization (SEO), search engine marketing (SEM), content marketing, email marketing, mobile marketing, web analytics, influencer marketing, online branding, and customer engagement.

The book explains how businesses can leverage digital channels to reach target audiences, build brand awareness, generate leads, and drive customer loyalty. Through practical examples, case studies, industry insights, and real-world applications, readers gain a deep understanding of digital marketing ecosystems and integrated marketing communications.

Covering key topics such as website planning, social media platforms, digital advertising, e-commerce marketing, consumer behavior in digital environments, marketing analytics, campaign measurement, online reputation management, and emerging digital technologies, the 3rd Edition reflects the latest developments in the digital economy.

Widely used in BBA, MBA, marketing, business management, communication, and professional certification programs, this book equips readers with the knowledge and skills required to succeed in today's digitally connected marketplace.

Blending marketing theory, digital strategy, analytics, branding, consumer insights, and practical implementation, Digital Marketing (3rd Edition) remains an essential resource for learning modern digital marketing practices.

Publisher: MCGRAW HILLS

Language : English

Binding: PAPER BACK

Pages : 546