Unlock the power of data-driven decision-making with Fundamentals of Business Analytics (2nd Edition), a comprehensive guide designed for students, managers, analysts, and business professionals. Written by R.N. Prasad and Seema Acharya, this book provides a practical introduction to business analytics, helping readers understand how organizations use data, statistical techniques, and analytical tools to improve performance and gain competitive advantage.

Fundamentals of Business Analytics (2nd Edition) by R.N. Prasad and Seema Acharya is a comprehensive business analytics textbook that explores data analysis, statistical methods, predictive analytics, data visualization, business intelligence, decision-making, forecasting, data-driven strategy, analytics tools, and performance management.

The book introduces readers to the fundamentals of collecting, organizing, analyzing, and interpreting business data to support effective decision-making. Through practical examples, case studies, industry applications, and analytical frameworks, readers learn how analytics can be applied across marketing, finance, operations, human resources, and strategic management.

Covering essential topics such as descriptive analytics, predictive analytics, statistical analysis, data visualization techniques, forecasting models, business intelligence systems, key performance indicators (KPIs), and decision support systems, the text provides a strong foundation for understanding modern analytics practices.

Ideal for BBA, MBA, Business Analytics, Management, Commerce, Economics, and professional certification programs, Fundamentals of Business Analytics (2nd Edition) serves as an excellent academic and professional resource for building analytical and problem-solving skills.

This paperback used book offers an affordable opportunity for students and professionals to access a valuable learning resource while gaining practical knowledge of analytics and data-driven business management.

Blending business strategy, statistical analysis, data interpretation, decision science, performance measurement, and analytical thinking, this book remains an essential guide for aspiring business analysts and managers.

Publisher: WILEY

Language : English

Binding: PAPER BACK

Pages : 403