A sharp, witty, and provocative portrait of cultural collision, Karma Cola by Gita Mehta explores the Western obsession with Indian spirituality during the counterculture wave of the 1960s and 1970s. With humor and insight, Mehta examines how gurus, seekers, tourists, and hippies transformed ancient traditions into exotic commodities.

Through vivid storytelling and social commentary, the book critiques spiritual tourism, cultural appropriation, East–West misunderstandings, commercialization of mysticism, and identity. Mehta’s voice is playful yet piercing, revealing how genuine philosophies were often diluted into slogans and trends for Western consumption.

Ideal for readers interested in Indian culture, travel writing, satire, postcolonial studies, and social commentary, Karma Cola remains strikingly relevant today. It is both an entertaining read and a thoughtful reflection on how cultures interpret—and misinterpret—one another.

Publisher: PENGUIN BOOKS

Language : ENGLISH

Binding: PAPER BACK

Pages : 193