What if the best solutions came not from thinking harder, but from thinking differently? Lateral Thinking by Edward de Bono is a groundbreaking classic on creativity, problem-solving, and innovative thinking that challenges traditional patterns of logic and introduces readers to a new way of approaching ideas and decisions. In this influential book, Edward de Bono explains the concept of lateral thinking—a method of solving problems through creative, indirect, and unconventional approaches rather than relying solely on step-by-step logic. Through practical techniques, thought exercises, and insightful examples, the book helps readers develop creativity, innovation, decision-making skills, mental flexibility, and out-of-the-box thinking in personal and professional life. Perfect for students, entrepreneurs, leaders, educators, and anyone interested in creativity and self-improvement, Lateral Thinking remains a timeless guide to unlocking imagination, generating fresh ideas, and solving problems in smarter and more innovative ways.

Publisher: PENGUIN LIFE

Language : ENGLISH

Binding: PAPER BACK