Principles of Marketing (Semester 3) from the Shiv Das Delhi University Series is an academic textbook prepared according to the curriculum of University of Delhi for undergraduate commerce students.
The book introduces students to the basic principles and practices of marketing in modern business organizations. It explains how companies identify customer needs, develop products, determine prices, and promote their offerings to create value for consumers.
Students learn about the core concepts of marketing such as market segmentation, targeting, positioning, and the marketing mix (product, price, place, and promotion). The book also discusses consumer behavior, branding, distribution channels, and advertising strategies used by firms in competitive markets.
Written in a clear and student-friendly manner, the book includes examples, diagrams, summaries, and practice questions to help students understand marketing concepts and prepare effectively for university examinations.
This textbook is widely used by regular college students as well as DU SOL and NCWEB students pursuing B.Com programs.
Major Topics Covered
Introduction to marketing and marketing concepts
Marketing environment and market research
Consumer behavior and buying decisions
Market segmentation, targeting, and positioning
Product and branding strategies
Pricing strategies and distribution channels
Promotion and advertising
Key Features
Designed for B.Com (Hons) Semester 3 – DSC course
Based on the syllabus of University of Delhi
Clear explanations of marketing principles
Includes diagrams, examples, and practice questions
Helpful for exam preparation and conceptual understanding
Principles of Marketing – Shiv Das Delhi University Series (Semester 3) is a practical and syllabus-based textbook that helps commerce students understand the fundamentals of marketing and develop essential knowledge about modern marketing strategies. 📚📈
PUBLISHER: SHIV DAS AND SONS
BINDING: PAPER BACK
LANGUAGE: ENGLISH
PAGES: 304
