Principles of Marketing (Semester 3) from the Shiv Das Delhi University Series is a comprehensive academic textbook prepared according to the curriculum of University of Delhi for undergraduate commerce students.
The book introduces the fundamental concepts of marketing and explains how businesses identify customer needs and deliver value through products and services. It helps students understand how organizations design marketing strategies to attract and retain customers in competitive markets.
Students learn about key marketing concepts such as market segmentation, targeting, positioning, and the marketing mix (product, price, place, and promotion). The book also explains consumer behavior, branding, advertising, distribution channels, and pricing decisions.
Written in a simple and student-friendly style, the book includes illustrations, examples, summaries, and practice questions that help students understand marketing principles and prepare effectively for examinations.
This textbook is widely used by Delhi University regular college students, School of Open Learning (SOL), and NCWEB students pursuing B.Com (Programme).
Major Topics Covered
Introduction to marketing and marketing concepts
Marketing environment and market research
Consumer behavior and buying process
Market segmentation, targeting, and positioning
Product planning and branding
Pricing and distribution strategies
Promotion, advertising, and sales promotion
Key Features
Designed for B.Com (Programme) Semester 3 – DSC course
Based on the syllabus of University of Delhi
Clear explanations with practical examples
Includes diagrams, summaries, and practice questions
Helpful for exam preparation and concept building
Principles of Marketing – Shiv Das Delhi University Series (B.Com Programme, Semester 3) is a practical and syllabus-based textbook that helps commerce students understand the essential concepts and strategies used in modern marketing. 📚📊
PUBLISHER: SHIV DAS AND SONS
BINDING: PAPER BACK
LANGUAGE: ENGLISH
PAGES: 316
