Swoosh: The Unauthorized Story of Nike and the Men Who Played There by J. B. Strasser and Laurie Becklund is a gripping behind-the-scenes look at the rise of Nike, one of the most powerful and recognizable brands in the world. This book dives deep into the company’s humble beginnings, tracing how Phil Knight and Bill Bowerman transformed a small Oregon start-up into a global sports empire.

Through meticulous research and candid storytelling, Strasser and Becklund expose the highs, lows, rivalries, and corporate battles that shaped Nike’s identity. From innovative marketing strategies and athlete endorsements to internal tensions and ethical controversies, the authors paint a vivid picture of the ambition, creativity, and chaos that fueled Nike’s explosive growth.

Unfiltered and insightful, Swoosh is more than a business story — it’s a portrait of vision, branding genius, and the relentless pursuit of success that changed the face of sports and global commerce.

Publisher: HARPER BUSINESS HARPER COLLINS PUBLISHER'S

Language : English

Binding: PAPER BACK

Pages : 556