Why do small ideas suddenly become big movements? The Tipping Point by Malcolm Gladwell explores the moment when trends, behaviors, and ideas cross a critical threshold and spread like wildfire. Using engaging stories and real-world examples, Gladwell explains how change often happens faster and more unexpectedly than we imagine.

The book introduces memorable concepts such as connectors, mavens, salesmen, the power of context, and social epidemics. From fashion trends and crime rates to marketing and public health, Gladwell shows how little actions can create massive impact.

Perfect for readers interested in psychology, sociology, marketing, and business strategy, this bestselling book changes the way we understand influence and innovation. The Tipping Point is a must-read for anyone curious about how ideas take off.

Publisher: ABACUS LITTLE BROWN

Language : ENGLISH

Binding: PAPER BACK

Pages : 279